Plan for 15+ hours for the main story if you follow the publisher's pre-release estimate. A launch-period media playthrough reached a default ending in about 9.5 hours, showing why one universal completion time would be misleading.
Official scope
The 4 August Prices & Launch Times announcement says the main story can provide 15+ hours, varying with playstyle. It also points to branching storylines, device customization, and online requests as reasons to continue playing.
Observed default-ending time
The author of Destructoid's endings guide reported roughly 9.5 hours to a default ending. That is one person's route, not a measured player average.
Choose the right estimate
- Story-focused: compare your route with the official 15+ hour scope.
- Fast default outcome: a launch playthrough shows it can be shorter.
- All achievements: expect additional time for long-duration and collection goals.
- Open-ended shop play: online orders and customization are not capped by one story-time number.
Use a range tied to your goal rather than asking one number to describe every play style.